An Indian businessman, living in the UK, has a beauty salon in India. He decided to expand his business, due to the new, emerging market of European cosmetics, which was recently opened to the Indian women, his potential customers.

• create visual structure of the new business (see Process mapping as Flow process)
• create persona
• create user journey
• create customer experience timeline
• show process mapping

• http://diagramo.com
• MS PowerPoint

• Porters analysis (see Porter`s 5 Forces Analysis)

• New shop was supposed to be opened at the location with only a few of the existing competitors.
• Appeareance of the new entrants in this area was possible but not at the moment.
• Country had good domestic supplies of cosmetics to satisfy local customers.
• Businessman`s proposal was to enhance local market with the European cosmetics (small competition).
• Local customers have shown a great degree of interest to the new products.
• Higher prices could push away potential customers slightly towards local products.

• UX design was going through 3 stages (see diagram).
• UX research was completed at this stage.
• >Not all features of the project are represented at this page. Only main features.