Use case

UK Wine Retailer Barrels and Bottles.Not in UK top list of wine merchants. 25 years - total experience. Web presence in NET - 8 years ( since 1999).

UX software used

  • Wireframing tool at
  • MS PowerPoint
  • MS SmartArt
  • UX research techniques

    • Research.

    Advantages and disadvantages

    • Website was not visible for users.
    • Problem with site functionality.
    • Poor navigation.
    • From 48 pages related to the domain, 23 links were broken.
    • Strong competitors: 15 wine retailers in Sheffield area.
      Some competitors are quite famous & strong:
      Victoria Wine ( 6 outlets),
      Majestic Wines Warehouse (No3 of the Top of UK wine retailers).

    UX design goals:

    • UX research.
    • Good presentation of content.
    • Restructuring.
    • Proper navigation.
    • Categorizing products.
    • Correct coding of the search and shopping basket.
    • Implementing interactivity between site and customer.
    • Not all features of the project are represented at this page. Only main features.