UK Wine Retailer Barrels and Bottles.Not in UK top list of wine merchants. 25 years - total experience. Web presence in NET - 8 years ( since 1999).
UX software used
UX research techniques
Advantages and disadvantages
- Website was not visible for users.
- Problem with site functionality.
- Poor navigation.
- From 48 pages related to the domain, 23 links were broken.
- Strong competitors: 15 wine retailers in Sheffield area.
Some competitors are quite famous & strong:
Victoria Wine ( 6 outlets),
Majestic Wines Warehouse (No3 of the Top of UK wine retailers).
UX design goals:
- UX research.
- Good presentation of content.
- Proper navigation.
- Categorizing products.
- Correct coding of the search and shopping basket.
- Implementing interactivity between site and customer.
- Not all features of the project are represented at this page. Only main features.